Tide and P&G use Vine for Halloween

LinkedIn Recommendation entirely made of Oasis Lyrics

Today I wrote for one of my lovely Italian search team, a LinkedIn recommendation composed of almost entirely Oasis Lyrics at his request (he is a huge fan of Oasis)... There are not enough funny LinkedIn recommendations!

 "Luca always takes the time to make some sense of what you want to say. He is able to take his time and say what he has to say. He can see the Masterplan and some might say, from half a world away, that when you are hung in a bad place, Luca will bring it on down."

Spot the number of Oasis mentions, titles and lyrics in there...

On the other hand, I also spotted this today:

When LinkedIn Endorsements go wrong...

Which is the downside of being able to add custom linkedin endorsements...

Not often I have fun with linkedin - rather than stalking people prior to meetings so all in all, interesting day!

I also just found this other site of funny linkedin recommendations which made me chuckle... I do love a creative thinker!

Advertising is not the thing you do... its the stories of the things you've done!

Are Brands Fracking The Social Web? from John V Willshire

John Willshire - founder of The Smithery gave a great talk to the chaps on the Squared course from Google (you can read more about Squared here)

I think my favourite 2 parts were the recognition that the "making of" is just as important as the product you made as reflected in the quote in the title of this post! Plus Peter Field's quote on slide 158 which says "I firmly believe in the demise of the traditional campaign and the need for constantly innovating stories around a core brand meaning"...

I have full belief in that and really enjoyed reading this presentation - I wish I had been there in person!