I quite like this article by Econsultancy on social business maturity... It shows actually how companies know what stage they are at, how to recognise when you are ready to move on and how to actually encourage social media growth and capability to allow them to move through the stages.
"We define the journey not in terms of what you’re doing inside your business, but rather in terms of what you are creating for your customer. I think we’d all agree that, before there was a social business, there was a social customer."
