Tide and P&G use Vine for Halloween

LinkedIn Recommendation entirely made of Oasis Lyrics

Today I wrote for one of my lovely Italian search team, a LinkedIn recommendation composed of almost entirely Oasis Lyrics at his request (he is a huge fan of Oasis)... There are not enough funny LinkedIn recommendations!

 "Luca always takes the time to make some sense of what you want to say. He is able to take his time and say what he has to say. He can see the Masterplan and some might say, from half a world away, that when you are hung in a bad place, Luca will bring it on down."

Spot the number of Oasis mentions, titles and lyrics in there...

On the other hand, I also spotted this today:

When LinkedIn Endorsements go wrong...

Which is the downside of being able to add custom linkedin endorsements...

Not often I have fun with linkedin - rather than stalking people prior to meetings so all in all, interesting day!

I also just found this other site of funny linkedin recommendations which made me chuckle... I do love a creative thinker!

Advertising is not the thing you do... its the stories of the things you've done!

Are Brands Fracking The Social Web? from John V Willshire

John Willshire - founder of The Smithery gave a great talk to the chaps on the Squared course from Google (you can read more about Squared here)

I think my favourite 2 parts were the recognition that the "making of" is just as important as the product you made as reflected in the quote in the title of this post! Plus Peter Field's quote on slide 158 which says "I firmly believe in the demise of the traditional campaign and the need for constantly innovating stories around a core brand meaning"...

I have full belief in that and really enjoyed reading this presentation - I wish I had been there in person!

England v New Zealand Rugby Haka @ QBE Internationals Dec 2012

Why I love my French team - Starcom - Liquid Thread @ Publicis Groupe

Vincent DENEUX - DIGITAS (08 février 2010) by point-com

A lovely interview with my fantastic colleague Vincent Deneux - Head of Liquid Thread in France - the fantastic content creation, production and idea creation agency. They are a great addition to the Publicis Groupe family!

Here is a fantastic example of some of the top flight work they have done with P&G's Pampers in France

Pampers - Baby Boom from Starcom France on Vimeo.

Baby Boom by Shine Productions is also known as One Born Every Minute in the UK...

Vincent is probably my favourite person to work with - he sees the idea so brilliantly...

What Exactly Is A Smart City? by Boyd Cohen

What Exactly Is A Smart City? | Co.Exist: World changing ideas and innovation

Interbrand - Best Global Brands 2012 - 2012 Report (Brand View)

Best Global Brands 2012

Yet another great list of the Best Global Brands - they always fascinate me!

I am really pleased to see that one of the brands I work on here at the P&G United team at Starcom, Pampers, has joined the list at number 34.  It isn't the highest P&G brand - that honour goes to Gillette at 16, but I do believe that it has really earned its new spot on this globally recognised method of brand ranking from global brand consultancy agency, Interbrand.

My Logan

As a mum, nappies are very much a part of my life right now! and yes, I am a Pampers mum... not because I work with P&G but because the products work for my baby.

I wanted to use Huggies as I like their packaging more and their ads and branding speaks more to me as a consumer if I am honest but when I tried them, the products might look good, they didn't work very well for my particular child.

I like the nappies - they don't leak, and I love the sensitive wipes for both him and the rest of the family and around the house - they are perfect for cleaning shoes!

I see every day at work how they are trying to humanise the brand with their Pampers facebook activity, their Pampers Village site etc and I think it is powerful the work they are doing to connect with us mothers on a level and in places where we are happy to engage. I don't need to tell most people that mums spend a lot of time online! Shopping, talking, venting, researching, escaping, dreaming - all of this can be done in the online space while the kids play at your feet... It is the perfect media for me as a mum!

Lil-lets new packaging

I just wish they would reinvent their packaging and product descriptions - I have no idea what the differences are between some of the varients - active fit v baby dry v simply dry - it doesn't say anywhere on the packs and it has foxed me and my husband for the past year! Also the design is pretty *whispers* ugly - I just wish it looked a bit more stylish - I like the way that the Lil-lets Feminine Care brand reinvented itself and its packaging to try and compete with Tampax - another top P&G brand that I work with.

I am not surprised that Apple is number 2 in the best global brands list - let's face it - Macs, iPhones and iPads are the most desirable products out there. However, I am genuinely surprised that IBM is above Google... Maybe it is just my geeky digital head but I never think of IBM as a major innovation company. However, it seems I am massively wrong and as Interbrand says "This year, among other innovations, IBM researchers developed low-cost photovoltaic cells made from natural materials that have set the world record for PV solar-to-electric power conversion efficiency." Therefore I might have to relook at IBM and the work they are doing - it sounds far more exciting that I thought!


Interbrand - Best Global Brands 2012 - 2012 Report (Brand View)

This is the reason I love these lists - I always end up learning more about companies that I had underestimated...